Mcdonalds International Business - 1313 Words

Mcdonalds Mcdonald’s are Multinational company who have expanded dramatically.. They are a company who’s policy is based on globalisation, by the fact that Macdonald’s and its franchises growth is remarkable they have over 21000 restaurants in over 101 countries, and territories in all parts of the world including Argentina, Cuba, Singapore India. and worldwide sales exceeded $30 billion dollars and the net income crossed 1.5 billion Mcdonalds have achieved their recognition and status by being successful, with success comes a reputation for professionalism. Since opening there first restaurant in the UK in Oct 1974, in the UK alone Macdonald’s have opened 731 restaurants by the end of 1996, with an investment of over 1 billion†¦show more content†¦Typically to be successful in International franchising the firm must be able to offer unique products or unique selling propositions. McDonalds ability at being so successful has being helped by the fact that they vary the products and product lines they offer depending on the local market conditions and tastes. McDonalds serves abroad the same menu of hamburgers, soft drinks and other foods that it does in the US, the restaurants even look the same. However in Japan, â€Å" Ronald McDonald† is called â€Å"Donald McDonald† because it is easier for them to pronounce. â€Å"Ah Ah AH Japanan canta speake propereeellly.† McDonald have joined Disney in promoting their business, eg McDonalds will offer Disney products along with their own, toys with the Children’s meals. Worldwide McDonald’s is the largest Franchised food service organization in the United States alone over 84% of the restaurants are franchised. In the UK 189 restaurants are run by franchisees, around 26 % of Mcdonald’s 731 restaurants. The cost of a Macdonald’s franchise ranges from  £250,000 upwards, Applicants are required have at least 25% of this sum in personal owned funds If applicants don’t have this amount there is a low cost earn in scheme., called the BFL Business facilities lease. However Mcdonalds only franchises to individuals and not absentee investors or partnerships. Even though Mcdonalds are the largest franchised foodShow MoreRelatedMcdonalds : Company Profile And Industry784 Words   |  4 Pages McDonalds Expands to Vietnam Hieu Le Columbia Southern University 3 Contents McDonalds Expands to Vietnam 3 Introduction 3 Company Profile and Industry 3 Country Description 4 Conclusion 5 McDonalds Expands to Vietnam Introduction McDonalds is one of the largest fast-food restaurants in the world, which serves burgers, soft drinks, and other type of foods and drinks as well. McDonalds was founded in 1940 by Maurice and Richard McDonald (McDonalds, 2016). 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